saad, performance media buyer
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1,150 leads and a brand people watch.

Lead generation and branding for a developer in Egypt — plus an honest audit of what to fix next.

By Ahmed Saad, performance media buyer · Updated

Role
Performance media buyer
Market
Egypt
Channels
Meta · Google · YouTube
Budget
~EGP 400K/mo leads · ~1M/mo branding

My role

  • Built and scaled lead-generation campaigns that delivered 1,000+ qualified-intent leads on roughly EGP 400K a month.
  • Ran cross-platform branding on Meta and Google at around EGP 1M a month, keeping the name visible while hitting targets.
  • Audited every ad in the account — ranked by cost per lead — and wrote the next-actions list for the client.
  • Flagged tracking gaps before more budget went in.

Platform-reported · Feb–Oct 2026

Leads on Meta. Brand reach on YouTube.

1,150leads on Meta in the period
EGP 356average cost per lead on Meta
21.9MYouTube channel views, Jan–Oct 2026
+116.8Ksubscribers, almost all from paid campaigns

What the data said

Cost per lead ranged 6× between the best and worst ads.

Ranked among ads with 5+ leads. Lead quality (answered, qualified, site visit) needs CRM data — the first thing I ask the client for.

Findings & next actions

Four things I found — and what I'd do next.

Meta · leads

Smaller, warmer audiences convert better.

April ads paid ~7.5× more per 1,000 impressions but turned clicks into leads 3.5× better. Next: relaunch the February winners next to the best April ad in one ad set, with a CPL target under EGP 250.

Meta · branding

Likes were eating the branding budget.

Post engagement took 63% of non-lead spend. Next: move budget to ThruPlay with the top brand videos, build 50% and 95% video-viewer audiences, and retarget them with a lead form.

Google · tracking

99.3% of “conversions” were YouTube subscriptions.

That makes Google's cost per conversion incomparable with Meta's cost per lead. Next: set up a real lead conversion (form, call, WhatsApp click) before spending on leads there.

Google · placements

TV screens took 28% of spend for 11 clicks.

Normal for connected-TV video, but it needs judging on view rate. Next: split TV into its own campaign and compare view rate and CPV by device.

Figures are platform-reported (Meta Ads Manager and Google Ads exports), Feb–Oct 2026. No CRM or sales data was available, so lead quality is unknown.

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Let's put a number on your next month.

Tell me the product, the market and the monthly budget. I'll reply with how I'd structure the account and which numbers I'd hold myself to.

WhatsApp Email me LinkedIn

+20 122 575 2300 · ahmedsaad14123@gmail.com · linkedin.com/in/ahmed-saad-moh