saad, performance media buyer
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Selling custom gifts across four markets.

$1,800+ a day on Meta, Google and TikTok — each market built on its own economics.

By Ahmed Saad, performance media buyer · Updated

Role
Performance media buyer
Markets
US · Canada · Egypt · Gulf
Channels
Meta · Google · TikTok
Stack
Shopify · EasyOrder

My role

  • Planned and managed high-budget paid campaigns on Meta, Google and TikTok for the US, Canada, Egypt and the Gulf.
  • Oversaw $1,800+ a day in ad spend for customized-gifts and 3D-printing brands.
  • Audience segmentation, A/B tests, retargeting and ROAS monitoring in every market.
  • Integrated campaigns with Shopify and EasyOrder for acquisition and conversion tracking.

Numbers from Ads Manager

Two markets, two completely different price tags.

A purchase costs $20–60 in the US and $2–5 in Egypt. Same product, so each market needs its own structure, budget and benchmark.

$1,800+daily ad spend across the portfolio
$2.99per purchase · Egypt, 13,845 purchases on $41.4K
1,742purchases from the best US campaign at $22.36 each
36.5%CTR on a brand Search campaign, $31.97 per conversion

How the accounts were built

A structure per market, tested every week.

United States

Precision over volume.

  • Parents audiences and lookalikes (US, state-level)
  • Bid-strategy tests: highest volume, cost cap, ROAS goal
  • Dedicated retargeting campaigns
Egypt & Gulf

Volume at a low price.

  • Website purchases plus messaging campaigns
  • 119 campaigns tested; seasonal pushes like Ramadan
  • Scale campaigns on daily budgets of $50–250
Google & YouTube

Cheap reach, protected brand.

  • Demand Gen on YouTube at $0.01–0.02 average cost
  • Brand Search campaign to catch people who already know the name

Proof

Straight from the ad accounts.

Click any screenshot to open it full size.

Meta Ads Manager, US campaigns sorted by purchases
US · Meta Ads Manager · all campaigns432 campaigns · 8,284 purchases · $37.78 each
Meta Ads Manager, US campaigns in June 2025
US · June 2025 · bid-strategy tests$15,957 spent · 293 purchases
Meta Ads Manager, Egypt campaigns by purchases
Egypt · Meta Ads Manager$41,396 spent · 13,845 purchases · $2.99 each
Meta Ads Manager, Egypt campaigns, July 2025
Egypt · July 2025 · scale & testing$5,144 spent · 1,141 purchases · $4.51 each
Google Ads Demand Gen campaigns on YouTube
US · Google Demand Gen on YouTubeup to 1.37M impressions at $0.02 average cost
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Let's put a number on your next month.

Tell me the product, the market and the monthly budget. I'll reply with how I'd structure the account and which numbers I'd hold myself to.

WhatsApp Email me LinkedIn

+20 122 575 2300 · ahmedsaad14123@gmail.com · linkedin.com/in/ahmed-saad-moh