Performance media buyer · Cairo · Egypt & KSA
I plan, launch and optimize paid campaigns on Meta, Google, TikTok and Snapchat — then report what the money actually returned: orders, real CPA, leads, profit.
Case studies
Each page explains my role: what I owned, what I changed and what the numbers did. No client names — the numbers stay.
Took over in Nov 2025 and scaled monthly spend ~2.8× — revenue grew 2.4×.
EGP 5.58M sold, EGP 3.66M delivered. Net ROAS 11.2× vs 17.1× on gross sales.
$1,800+ a day across four markets with very different economics.
1,150 leads, 21.9M YouTube views — and an honest audit of what to fix next.
1,000+ leads per clinic on SAR 40K+ a month, with Zapier automation behind it.
Before / after
Monthly averages for a women's fashion brand: the 10 months before I took over vs the 11 months after. The ROAS trade-off is shown too — it's part of the math.
See the full breakdownApproach
The full media-buying cycle, from the first brief to the monthly report. Equal parts strategy and execution.
Understand the business, map the media plan and set realistic KPIs before spending anything.
Brief the creative team on hooks that actually work, then test angles every week.
Tweak landing pages and set up Pixel, GA4 and GTM so every order is counted.
Scale what pays back, cut what doesn't, and show the math in a report anyone can read.
About
I'm Ahmed Saad, a performance media buyer with 2+ years running paid media for brands in Egypt, the GCC and the US.
I run 8+ client accounts at a time across fashion, real estate, clinics, investment and consumer goods. I own the full funnel on Meta and TikTok — audiences, creative direction, landing pages and the KPI report — and I'd rather show you a number than make a promise.
10+ clinics, 30+ ad accounts on Snapchat, TikTok, Google and Instagram.
Real estate, fashion, clinics, investment and poultry. Budgets of 500K EGP+ per brand.
Custom gifts and 3D printing for US, Canada, Egypt and the Gulf. $1,800+ a day.
Meta campaigns that cut engagement cost 44% (1.20 → 0.67 EGP) and grew a page 125%; fashion & retail brands on Shopify.
20+ ad accounts for 4+ product lines; built a Shopify store for a UAE cosmetics brand from scratch.
Bachelor's in Commerce (2024) · Arabic (native) · English (professional) · Certified in Meta, Google Ads and GTM.
FAQ
A performance media buyer plans, launches and optimizes paid campaigns on Meta, Google, TikTok and Snapchat. Success is measured in results such as ROAS, cost per lead and delivered orders, not clicks or reach. I own the full cycle: brief, media plan, KPIs, creative direction, landing-page fixes, tracking and reporting.
Markets: Egypt, Saudi Arabia, the wider Gulf, the US and Canada. Industries: women's fashion e-commerce, custom gifts and 3D printing, real estate, medical clinics, investment portfolios, poultry and consumer goods.
About EGP 1.5M a month in total, with more than EGP 500K a month on a single brand. Clinic accounts run above SAR 40K a month each, and the gifts and 3D-printing brands ran above $1,800 a day.
By outcome, not by platform numbers alone. For cash-on-delivery stores I report net ROAS on delivered revenue next to gross ROAS, and I show where returns and cancellations take their share. For leads I rank every ad by cost per lead and ask for CRM data to judge lead quality.
Send me the product, the market and the monthly budget on WhatsApp or by email. I reply with how I would structure the account, which KPIs I would hold myself to and what I need access to first.
