saad, performance media buyer
عربي Book a call

Scaling a fashion brand without losing the ROAS.

From a test-size budget to ~2.8× the spend, with revenue up 2.4× — and the trade-offs shown.

By Ahmed Saad, performance media buyer · Updated

Role
Account owner · media buyer
Market
Egypt
Channels
Meta Ads · TikTok
Period
Nov 2025 → now

My role

  • Account owner for paid media on Meta and TikTok — audiences, creative direction and funnel.
  • Set and tracked ROAS, CPA, CAC and LTV so the brand scales profitably, not just fast.
  • Weekly creative testing with the creative team: hooks, formats, offers.
  • Landing-page and checkout tweaks (CRO) so traffic converts.
  • Clear multi-year performance reporting for the owner.

Headline

Same account, 2.4× the monthly revenue.

Monthly averages: the 10 months before I took over (Jan–Oct 2025) vs the 11 months after (Nov 2025–Sep 2026).

2.4×monthly revenue (775K → 1.87M EGP)
2.8×monthly ad spend (47.8K → 135.8K EGP)
13.7×ROAS after, vs 16.2× before
+14%average order value (1,337 → 1,530 EGP)

Month by month

The jump starts the month I took over.

Monthly revenue and ROAS, Jan 2025 to Sep 2026Revenue bars rise from about 0.2 to 0.9 million EGP before November 2025 and settle between 0.9 and 2.6 million after. ROAS line sits between 10 and 22 times before and 11 to 19 times after.0M1M2M3M0×10×20×Jan’25Apr’25Jul’25Oct’25Nov’25Dec’25Jan’26Apr’26Jul’26Nov 2025 · I took over
Revenue beforeRevenue afterROAS (right axis)

Revenue = value of orders placed per the client's order sheets. It is not net of returns. 2026 spend excludes 14% VAT. Source: monthly and daily account sheets, Jan 2025 → Sep 2026.

The brief

Before I took over vs after.

Before · Jan–Oct 2025

Small, efficient, capped.

About EGP 48K a month in spend returned 16.2× ROAS on ~580 orders a month. Efficient — but the account was running at test size, topping out near EGP 1.6M revenue in its best month (Jul 2025).

Nov 2025 · handover

Budget moves to scale.

Monthly spend jumps from EGP 64K (Oct) to 203K (Nov) and 206K (Dec). Revenue follows: EGP 2.59M and 2.61M, the two biggest months on record at that point.

After · Nov 2025–Sep 2026

Scale that holds.

About 1,219 orders and EGP 1.87M revenue a month at 13.7× ROAS. Best month: Aug 2026 at 18.9× ROAS and EGP 71 per order across 1,760 orders.

Monthly averageBeforeAfterChange
Ad spend (EGP)47,794135,752+184%
Orders5801,219+110%
Revenue (EGP)775,3401,866,278+141%
ROAS16.2×13.7×−15%
Average order value (EGP)1,3371,530+14%
Cost per order (EGP)82111+35%
The honest read

Efficiency fell as spend multiplied. That's the trade.

  • ROAS settled at 13.7× (from 16.2×) and cost per order rose from EGP 82 to 111 — expected when spend grows 2.8×.
  • ROAS never dropped below 11× in any month after handover, while revenue per month grew 2.4×.
  • Watch-out: Sep 2026 revenue fell to EGP 876K as average order value dropped to EGP 860 — the next thing to diagnose.

Three-year view

January–September, 2024 → 2026.

2024 and 2025 were before I took over. The 2026 figures include the first 10 months of my tenure.

Jan–Sep202420252026
Revenue (EGP)3.24M6.79M15.32M
Orders3,0765,24610,371
Ad spend (EGP)205K414K1.08M
ROAS15.8×16.4×14.1×
Average order value (EGP)1,0541,2941,478
← PreviousMedical clinics · KSA Next →Women's fashion: delivered-revenue reporting

Let's put a number on your next month.

Tell me the product, the market and the monthly budget. I'll reply with how I'd structure the account and which numbers I'd hold myself to.

WhatsApp Email me LinkedIn

+20 122 575 2300 · ahmedsaad14123@gmail.com · linkedin.com/in/ahmed-saad-moh