Filling clinic calendars in Saudi Arabia.
10+ clinics, 30+ ad accounts and 1,000+ leads per clinic across four platforms.
My role
Ran multi-platform paid campaigns on Snapchat, TikTok, Google and Instagram for medical clinics in Saudi Arabia.- Oversaw 10+ clinics and 30+ ad accounts at the same time.
- Delivered 1,000+ leads per clinic on monthly spend above SAR 40K per clinic.
- Built Zapier workflows to streamline lead management and optimization.
Scale
Clinic marketing, run as a system.
10+clinics managed
30+ad accounts across platforms
1,000+leads per clinic
SAR 40K+monthly ad spend per clinic
Behind the scenes
From lead form to optimization signal.
Illustrative flow of the automation layer.
Platform lead formSnapchat · TikTok · Meta · Google
Zapiermoves every lead automatically
Lead managementclinic team follows up
Optimizationcut weak ads, scale strong ones
Proof
Different platforms, different jobs.
TikTok for volume, Snapchat for tight service-specific tests, Meta for messaging and leads. Ad names are blurred.
Each screenshot is a single clinic's account at one point in time, platform-reported.